Ruby Digest Cover (1972, Urdu)– Framed Art
Only one available.
Title: Ruby Digest Cover (روبی)
Country: Pakistan
Year: 1972
Poster size: 8″ × 12″
Frame: Gold-tone plastic frame with plexiglass front
Condition: Vintage
Publisher: Uncredited
A reprint of the risqué Urdu digest Ruby, this cover features a Western model draped in pearls and posed suggestively, a hallmark of mid-century pulp erotica in Pakistan. The tagline below touts “jinsiyat ka qasriya ansariya tajurba” (a thrilling sexualized experience), typical of Urdu digests that packaged exoticized fantasies and foreign bodies for local male readership. Framed here as cultural relic, the work captures the translation of global softcore imagery into a uniquely Pakistani pulp visuality.
Exhibited in “Spasial Program” at SculptureCenter, New York, June 18 –July 28, 2025.
Availability: Free pickup on July 29, or worldwide shipping (price excludes shipping).
