• Meraj Storefront Photograph (1990s) – Framed Art

Meraj Storefront Photograph (1990s) – Framed Art

Only one available.

Title: Meraj General Store Signboard
Country: Pakistan
Year: 1990s 
Frame: White plastic with acrylic front
Condition: Vintage
Publisher: AMRC

A documentary-style photograph of a hand-painted Urdu signboard for Meraj General Store, a neighborhood shop promoting imported chocolates like Toblerone, Suchard, Moga, and others. Set on a vibrant red background, the signage is a blend of aspirational branding and local graphic flair, complete with florid Urdu calligraphy and stylized candy illustrations. Framed in modest white plastic, this image captures the visual language of Pakistani shopfront culture where marketing, belief, and aesthetics intersect on every wall.

Exhibited in “Spasial Program” at SculptureCenter, New York, June 18 –July 28, 2025. 

Availability: Free pickup on July 29 at the SculptureCenter, or shipping available upon request (price excludes shipping).

Announcements + Archive Insights

  1. Read more: Archive Forensics: Firdusi No. 5, November 1978 — In That Suffocation, If Only They Had Let Us Be
    Firdusi No. 5, New Series — cover, 6 November 1978

    Archive Forensics: Firdusi No. 5, November 1978 — In That Suffocation, If Only They Had Let Us Be

    Archive Forensics: Part of an Ongoing Series In Archive Forensics, we pull one magazine out of Khajistan's digitized archive and read it closely. T...
    Read more
  2. Read more: Archive Forensics: Al-Dunya al-Musawwara (Issue 34, 8 January 1930) – The Illustrated World
    Archive Forensics: Al-Dunya al-Musawwara (Issue 34, 8 January 1930) – The Illustrated World

    Archive Forensics: Al-Dunya al-Musawwara (Issue 34, 8 January 1930) – The Illustrated World

    Archive Forensics: Part of an Ongoing Series In Archive Forensics, we pull one magazine out of Khajistan's digitized archive and read it closely. T...
    Read more
  3. Read more: Archive Forensics: Eastern Film (October 1971): "A Cinema in Denial"
    Archive Forensics: Eastern Film (October 1971): "A Cinema in Denial"

    Archive Forensics: Eastern Film (October 1971): "A Cinema in Denial"

    A close reading of Eastern Film’s October 1971 issue, showing Pakistan’s film industry before Bangladesh through studio reports, censorship, star profiles, advertisements, reader letters, and release blockages.

    Read more